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Global Yet Local: Uniquely Customizing Content
With customers speaking multiple languages across geographic borders, global businesses must ensure that they are not only translating customer communications, but doing it well. According to Pew Research, as of June 2015 English is used by 26% of internet...
All Content Is Personal: The Importance of Knowing Your Audience
KEEPING IT RELEVANT WITH THE HYBRID APPROACHAccording to the "Online Personal Experience" study by Janrain, 74% of online consumers get frustrated with websites when ads, promotions, and other content appears that is unrelated to their interests. With numbers such as...
Is it Content or Journalism?
The internet has blurred the line between medium and message but it hasn't changed the need for reliable, essential information. People are exposed to more content than ever before. On tablets, smart phones, television, radio and paper, consumers are presented with...