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Here’s Why Brands Love Unbranded Vertical Content
Content That Can Also Breed DiscontentHowever, UVC is not without its flaws, and the practice has its share of detractors. Notable disadvantages include possible public mistrust from lack of sponsorship transparency and failure to disclose information about...
AI-Generated Books: Blueprint for the Future?
AI leadership in Europe is lagging behind the U.S. and China, according to a 2018 report from the European Commission. So at the beginning of April, I was pleased to read that scientific publisher Springer Nature had produced what it claimed was the first...
7 Deadly Sins of Ad Tech Companies in the Post-Programmatic Era
Programmatic ad spend is on the rise like never before. By the end of 2018, the industry experts predict it to reach $46 billion in the U.S. By 2020 ad spend is expected to double to a whopping $86.2 billion. On the surface, the future of ad tech ecosystems equipped...