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Publisher Profile: Jamarlin Martin of Moguldom Media Group
Los Angeles native Jamarlin Martin, 34, planted the seed for Moguldom Media Group in 2006 with a $6 domain name investment. Since then, the company - which bills itself as the world's largest network of owned and operated digital brands focusing on African Americans,...
An Introduction to Global Content: Three Pillars and Many Challenges
Regardless of industry and company size, global content effectiveness relies on three pillars: global reach, local relevance, and personal resonance. These are the key enablers, as well as serious challenges. Since global content strategies are built and executed...
Localization is the Key to Going Global with Content Marketing
Understanding Audience Needs is CriticalSome content is easier to scale than others. Small changes may be all that's necessary to adapt content originally written for a U.S. audience. "A lot of people say, ‘Oh, I have to do a totally different piece,' but not...