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How Email Marketing Has Transformed Political Campaigns
Whether you're with Hillary Clinton's campaign or Donald Trump's, it's impossible to ignore the fact that the 2016 presidential race is a game-changer, in more ways than one. It's not just because of the historic nature of the candidates--it's about how these...
Create Once, Use Many: Content Management and Digital Publishing
Content Management—Solutions?Content management software vendors seem to disagree as to the effect an automated system will have on a company's bottom line. Some claim that within two to three years, the initial purchase price of a CMS is recovered by increased...
The Challenges of Multilingual Chatbots Are Worth the Reward
As technologies go, chatbots are not always popular among users. According to research from the online community Chatbots.org, 54% of users in the U.S. found chatbots to be either “not effective” or only “somewhat effective.” Respondents...