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the tilt by Joe Pulizzi

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AI Needs Content Strategy More Than Ever

Last year, I was working with a telecommunications software company that wanted to integrate a chatbot into its solutions. Like many companies, it was looking to reduce support costs including calls and TWC (time with customer). The company researched a handful of...

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Why Everyone Should Be a Content Creator

Everyone can write. Not everyone can write well, but we can all do it. Moreover, we're doing it all the time-in text messages, emails, Facebook updates, and Instagram hashtags. Even emojis (sort of) count as writing. From the standpoint of a professional journalist,...

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