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Navigating the Mobile-First Global Content Market
The Preplanning StageMany factors need to be considered carefully and challenges overcome before embarking on a content globalization effort for your mobile app or site. For example, think about how the content you create for one market may get shared...
How to Know Where Your Leads are Coming From
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs.If someone has discovered you and become interested...
AI, the IoT, and Content: Ethics and Opportunity
During a recent visit to my brother’s house, my sister-in-law pointed out their new Amazon Echo Dot. “It’s so cute,” she said, before showing me her primary use case: “Alexa, tell me a joke!” The sound of Jimmy Fallon’s voice...