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Fashion Forward: Digital Opportunities and Disruption
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high...
Navigating the Mobile-First Global Content Market
The Preplanning StageMany factors need to be considered carefully and challenges overcome before embarking on a content globalization effort for your mobile app or site. For example, think about how the content you create for one market may get shared...
How to Know Where Your Leads are Coming From
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs.If someone has discovered you and become interested...