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Swets Blackwell Changes Name in December 2003

Swets Blackwell has announced that it plans to change its company name to 'Swets Information Services' in December 2003. The new name will be officially launched during the 'Online Information 2003' conference and exhibition held in London, UK on December 2 - 4 2003....

Influencer Marketing: Turning Taste Makers Into Your Best Salespeople

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors,...

The Three-Dimensional Internet

I have been on the road for much of the last few months, and I have begun to dream of the day when I could appear virtually for some of my workshops and presentations. I have also been spending more time in virtual communities and networks, and I finally broke down...