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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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Influencer Marketing: Turning Taste Makers Into Your Best Salespeople

Testimonials and endorsements have been a mainstay in marketing for many years. In the online environment, these concepts have been combined, embraced, and refined to drive a hot trend: influencer marketing. It works. If you think about your own purchase behaviors,...

The Three-Dimensional Internet

I have been on the road for much of the last few months, and I have begun to dream of the day when I could appear virtually for some of my workshops and presentations. I have also been spending more time in virtual communities and networks, and I finally broke down...

To Catch a Thief: Tools and Tips to Combat Digital Content Plagiarism

Taming the Wild Wild Web After Jonathan Bailey was beleaguered by digital plagiarists, he fought back by starting a blog about online content theft. Besides blogging about the subject, Bailey still finds himself dealing with those bold enough to plagiarize...