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Marketing’s Holy Grail is Within Reach with AI-Driven Market Research
Since the dawn of marketing, the ultimate aim has been to send the right message to the right people at the right time. Technology makes it easier to drill down into customer demographics, personalize messages and measure responses to monitor marketing’s...
Four Keys to Global Content Marketing Success
Content marketing is the engine that drives online marketing success. It’s the linchpin that impacts most aspects of internet marketing: SEO, social media promotion, enewsletters, and online conversions. And it’s why many companies spend 25% or more of...
Fashion Forward: Digital Opportunities and Disruption
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high...