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The Challenges and Opportunities of Launching a Paywall
Facebook has changed the way people consume news, which has transformed the underlying dynamics of the publishing industry. Yet the publishing business model has stayed the same. While advertising demand is increasing rapidly, the number of publishers and ad inventory...
Changing the World Wide Web, One Language at a Time
I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled...
Starting Your Social Marketing? Consider a Social Brief
If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as...