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Personalization, Customer Experience, and AI
According to “2019 Trends in Personalization,” a report by Evergage and Researchscape International, a personalized experience results in an overall better customer experience (CX). This sixth edition of the study surveyed 314 marketing professionals...
The Challenges and Opportunities of Launching a Paywall
Facebook has changed the way people consume news, which has transformed the underlying dynamics of the publishing industry. Yet the publishing business model has stayed the same. While advertising demand is increasing rapidly, the number of publishers and ad inventory...
Changing the World Wide Web, One Language at a Time
I grew up in Ukraine and studied English in school every day from age 7. Speaking English fluently was by far the most valuable skill I acquired during my school career. It provided access to better education and a wider range of career opportunities. It enabled...