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Seven Stages of the CM Lifecycle
The most well-known content management books, reports, and organizations describe various numbers of stages, or phases, of the content management process and lifecycle. While the experts differ somewhat on specifics, aspects of these stages are universal and those...
Content Marketing Best Practices From Online Influencers
As of July 1, Jeff Haden's June 8, 2015, LinkedIn post, "7 Things Employees Wish They Could Tell Their Bosses," had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other...
Data Is Useless Without Meaning: The Importance of Insight
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the...