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GlobalWide Media Debuts CasualIQ as Its Own Entity
Causal IQ, a programmatic solutions provider, debuts as its own entity as it continues to empower brands and marketers to harness the value of programmatic advertising from a consumer-centric approach. Causal IQ is born from GlobalWide Media’s decade of growth...
The State of Artificial Intelligence Around the Globe
The term “artificial intelligence” (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive...
LiveIntent Finds Higher Click-Thru and Conversion Rates for DTC Brands Advertising on Mobile
LiveIntent, the people-based marketing platform that says it reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data suggesting that direct-to-consumer (DTC) brands who are advertising enjoy higher click-through...