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Advertising in Ebooks: Heresy or Genius?
According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers...
Casting a Wider Net: Getting Your Branded Content to the Masses
SOCIAL PLATFORMS FOR PROGRESSTo boost reach and audience, players in the branded content space should also leverage different social media networks by adopting appropriate strategies. This can be as simple as creating a video, uploading it to YouTube, then posting the...
C-Suite Conversations: An Interview with Jack Welde, Co-Founder and CEO, Smartling
Smartling co-founder and CEO Jack Welde has been building web-oriented products from the ground up since before even graduating college. His senior project was co-creating one of the earliest personal information managers, which was eventually sold to Apple in 1993....