Meaning. Ownership. Freedom. Every Friday.

Build something that belongs to you.

Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

New subscribers get my book, Burn the Playbook, for free.

Middle East Broadcasting Center (MBC): A Case of the Content Management Blues

The OutcomeIn September, MBC started the gradual move to Magnolia's CMS through content migration. The project is still in the implementation phase, but MBC has plans to re-launch MBC.net in December 2011 with the new platform. "We are currently in the third of four...

Publishing Equations? Do the Math(ML)

If you work with STM (scientific, technical, medical) publishing, sooner or later you'll need to produce mathematical expressions beyond the reach of a QWERTY keyboard. Until recently, the solution was simple: Use the equation editor in your standard word processor or...

A Guide to A/B Testing Tools

In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly...