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3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing (And How to Use Them)
Creating customer confidence is one of the biggest, undying goals of content marketing. It’s no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds – maybe thousands – of...
The ABCs of A/B Testing
TESTING FOR MOBILE VS. WEBOne of the biggest challenges is testing across multiple platforms. After all, what works on a desktop browser doesn't necessarily work on a mobile device. Consider that the same user may prefer a green button on a laptop but a blue button on...
Advertising in Ebooks: Heresy or Genius?
According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers...