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The ABCs of A/B Testing
TESTING FOR MOBILE VS. WEBOne of the biggest challenges is testing across multiple platforms. After all, what works on a desktop browser doesn't necessarily work on a mobile device. Consider that the same user may prefer a green button on a laptop but a blue button on...
Social Network for Fashion Designers LOOKK Launches
LOOKK, a platform that connects young fashion designers with consumers through an open social network, went live with a team of seed investors. LOOKK provides a platform for designers to showcase their fashion to a community of fashion lovers, giving aspiring...
Advertising in Ebooks: Heresy or Genius?
According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers...