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What Are You Reading? Resources for Digital Content Professionals
It's a digital world out there, and keeping up with the latest trends and developments would be nearly impossible for most of us without the help of the professionals. Just like the rest of us, digital content executives need guidance when it comes to staying on top...
3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing (And How to Use Them)
Creating customer confidence is one of the biggest, undying goals of content marketing. It’s no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds – maybe thousands – of...
The ABCs of A/B Testing
TESTING FOR MOBILE VS. WEBOne of the biggest challenges is testing across multiple platforms. After all, what works on a desktop browser doesn't necessarily work on a mobile device. Consider that the same user may prefer a green button on a laptop but a blue button on...