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Podcast: WriterAccess talks to Theresa Cramer about Inside Content Marketing
Have you ever wondered what Jell-O and content marketing have to do with each other? Theresa Cramer explains on the WriterAccess podcast. She stopped by to promote her book, Inside Content Marketing, and had a great conversation about journalists, strategy, and much...
The First Podcast
How did an IP squabble lead to the first podcast? And why did Jenny Attiyeh quit radio and TV to create her own show on the Web? Well, it all began with the third international Open Source Content Management (OSCOM) conference at Harvard University's Berkman Center...
Publishers Turn to White-Glove Services for Ad Buying and Management Needs
Publishers have a lot on their plates these days—from fraud and ad blocking, to Facebook’s recent News Feed changes, to GDPR, increasingly rampant technological innovations and more. On top of the traditional issues related to publishing, publishers also...