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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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How to Upcycle Content for Marketing Success
One of the key elements of content marketing is demonstrating your company's knowledge and expertise. But good content costs time and money.Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by...
The Commercial Value of Data
Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However,...
The Power of Content Chemistry: Release the Oxytocin!
Want your audience to ask about your products and services? Wonder how to spark people’s interest? Then, it’s time to “Release the Oxytocin!” Yes, it sounds like a line shouted by Zeus in the Clash of the Titans film. A dramatic moment in which...