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Visit Indy’s Marketing Team Puts Visitors in the Driver’s Seat
Indianapolis is home to the largest single-day sporting event in the world, the Indy 500, and the world’s largest children’s museum. While Indianapolis has enough great sports, food, shopping and culture to keep any tourist on their toes, a few years back,...
Digital Books and Libraries: The Great Debate
When a library patron borrows an ebook from the library, does that person...become more likely to purchase the book?become less likely to purchase the book?become more likely to purchase other books, either by that author or others?become less likely to purchase other...
The Art of the Creative Brief for In-House Content Studios
As brands build out bigger and better content marketing strategies, one thing that will need to scale with those strategies is the in-house content function—the creative talent, manpower, operating structure and strategic vision to power a thriving in-house...