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A Guide to A/B Testing Tools
In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing.But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly...
Eye On With John Snyder, co-founder and CEO of Grapeshot
John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes....
4 Reasons to Invest in Time-Sensitive Content
In the digital era, information bombards internet users from all sides. People have an unlimited amount of choice when it comes to content, so they become picky about what they consume. As a result, content marketing is evolving. Marketers have to look for new ways to...