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Helping Publishers Distinguish Their Brands While Forging Lasting Relationships

A new kind of publishing platformAs a doctoral student in computer science, Georgios Papadopoulos experienced firsthand the gaps in publishing technology that often impeded online research. He founded Atypon in 1996 to develop software that makes scholarly research...

Mashing Up Web Analytics and Content Management

Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...

New Report Forecasts the Rise of Velvet Rope Communities and YouTube Dominance in 2020

Social media is an ever-changing landscape for marketers. Challenges erupt as users shift the manner in which they interact with a given network, as governmental oversight and scrutiny build, and as new networks emerge and legacy networks vanish or decline in...