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Online Reputation Management: What Senior Marketers Need to Know
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...
How to Write a Business Case for a WCM System
An opportunity to make a business case can be a blessing and a curse. On the one hand, it’s an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple...
Q&A: Book Publishers Embrace Voice Technology and the Future
As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World...