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Transforming Cost Management into Cost Leadership in Digital Globalization
For most global content and product leaders, financial discipline implies doing more with flat budgets—or more painfully—with reduced budgets. There are two sensible cost management guidelines in global business:Money should be invested in an agile way,...
BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19
BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Autopilot and the deployment of the industry’s first self-driving SEO technology. Made possible through a series of technology investments and targeted acquisitions, marketers...
Online Reputation Management: What Senior Marketers Need to Know
One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.As a category, online reputation management is in...