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The Commercial Value of Data
Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However,...
The Power of Content Chemistry: Release the Oxytocin!
Want your audience to ask about your products and services? Wonder how to spark people’s interest? Then, it’s time to “Release the Oxytocin!” Yes, it sounds like a line shouted by Zeus in the Clash of the Titans film. A dramatic moment in which...
A Short History of Mergers and Acquisitions in the WCM Space
Mergers and acquisitions (M&A) in the web content management (WCM) space have been so common that more than one-third of all leading vendors now own their WCM products through acquisition. Some acquisitions were successful for customers and shareholders alike. Day...