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Identifying the Right Content for Your Strategy
Your digital storefront should be just as pleasant to hang out in as any brick-and-mortar boutique. If you want your customers to come back often, you have to give them a great experience, fueled by engaging content.A smart content strategy will ensure customers keep...
How to Upcycle Content for Marketing Success
One of the key elements of content marketing is demonstrating your company's knowledge and expertise. But good content costs time and money.Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by...
The Commercial Value of Data
Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However,...