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The Technology of Contextualized Content: What’s Next on the Horizon?
NEW FRONTIERS AND CHALLENGESThe future of contextualized advertising will be defined, in large part, by the increasing ability to personalize messages based on the various data inputs available to marketers, says Nesamoney. "Another big lever in the hands of the...
Identifying the Right Content for Your Strategy
Your digital storefront should be just as pleasant to hang out in as any brick-and-mortar boutique. If you want your customers to come back often, you have to give them a great experience, fueled by engaging content.A smart content strategy will ensure customers keep...
How to Upcycle Content for Marketing Success
One of the key elements of content marketing is demonstrating your company's knowledge and expertise. But good content costs time and money.Getting the most out of your content spend is essential in achieving a good ROI on investment. You can maximize your returns by...