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Creativity and SEO Strategies
Sandra Wallace has already done her niche research and has created a relevance strategy in order to optimize her SEO efforts.Both of these strategies take a fair amount of creativity and critical thinking. In order to stay current with her competitors she will need to...
Nielsen Dives into the Digital Lives of Black Consumers
Thousands of words have been written—including in EContent—about the power of the U.S. Latino market. Marketers are enthusiastically trying to capture the attention of this growing group, but Nielsen is taking a look at a different demographic that we all...
A Guide to Digital Experience Management for Higher Education
Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary...