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Mashing Up Web Analytics and Content Management
Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...
Intranets & Their Role in Corporate Acquisitions
There is typically some generic content, such as personnel policies, product/service information, staff directories, and an expertise database, that will make up any company's intranet. Probably the best route is to plan to put this information into a holding area...
Personalization and Portals – If You Build It (Right) They Will Come
John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...