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Helping Publishers Distinguish Their Brands While Forging Lasting Relationships
A new kind of publishing platformAs a doctoral student in computer science, Georgios Papadopoulos experienced firsthand the gaps in publishing technology that often impeded online research. He founded Atypon in 1996 to develop software that makes scholarly research...
Mashing Up Web Analytics and Content Management
Managing the Analytics Now let’s turn the table around and examine how a web CMS package can improve your web analytics effort.To do that, we should first review some recent trends and changes in web analytics technology. In the early days of the web, nearly all...
Personalization and Portals – If You Build It (Right) They Will Come
John Q. Employee gets to work in the morning. He turns on his computer and starts browsing for information. He hits CNN.com, Yahoo!, and the Web sites of trade publications that he regularly reads. Then he checks his email, searches Business Wire for the latest news...