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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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A Vertical Guide to Content Marketing
Content marketing is becoming an increasingly important part of the marketing strategy for companies across a wide variety of industries. Establishing yourself as a source of authoritative content is more important than ever on the web, but each industry has its own...
Q&A: How Podcast Advertising is Changing
The popularity of podcasts is soaring with more than 700 million active podcasts available in 2019 (though some would argue they're in need of makeover). But whether you’re into true crime, comedy, or culture podcasts you probably hear the same ads over and over...
Marketing Malpractice: What You Need to Know
In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this...