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the tilt newsletter
The Tilt by Joe Pulizzi

Build something that belongs to you.

Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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5 Reasons to Increase Your Digital Marketing Budget Today

To make money you've got to spend money, they say-and dollars carefully invested in marketing can pay particularly high dividends, provided they're positioned behind the right strategies. This can be especially true of digital marketing, as the cost of entry is often...

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Stopping Churn Before It Starts

When it comes to mobile, the advantages of offering the appropriate marketing and messaging at the appropriate point in the funnel can be massive. Indeed, research shows that sending targeted messages tailored to a specific customer segment can increase conversions by...

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Mobius Acquires Cytura Web Content Management

Mobius Management Systems, Inc., a provider of software for total content management, has announced that it has acquired technology and certain other assets of Cytura Corp. Cytura software combines Web site management, document management, and digital asset management...

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