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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Marketing Malpractice: What You Need to Know
In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this...
Capitalizing on Seasonal Content Strategies that Will Drive Brand Awareness
Pumpkin spice has hit the market—and love it or not, we can all agree that it is creating a marketing buzz. A Nielsen study found that one in three people picked up a pumpkin-flavored product between the fall season and Christmas—that includes everything...
Four Alexa Skills That Take Publishing Further
In studying a wide variety of Alexa skills – Alexa's term for an "app" that resides within Echo devices and other Alexa-enabled hardware – I've identified four Alexa skills that are worth studying for how they extend content belonging to...