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How to Achieve Personalization on a Global Scale
As a marketer, you are most likely used to thinking in terms of customer segments. Personalization takes the concept of segmentation to the next level—it is all about customizing content for each user of an application. In practical terms, you are trying to...
Should Public Records Be Part of Your Digital Marketing Strategy?
Public records are documents and records that relate to actions managed by various government offices and agencies. This may include applications, memos, meeting minutes, voting records, applications, real estate records, court records kept at the federal, state,...
Addressing the Challenges of Social Media in a Global Market
The More Things Change, The More They Stay the SameAlan Guinn is managing director of The Guinn Consultancy Group, based in Bristol, Tenn. "Social media and the rapid response of it brings home the differences in communication across various groups of people," says...