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Data Gran Releases AdOptimizer, Artificial Intelligence Tool for Facebook and Instagram Advertising Campaigns
Data Gran, an artificial intelligence and machine learning-based toolkit designed to optimize digital advertising spend, announced the official release of AdOptimizer. The artificial intelligence-based technology aims to reduce cost-per-customer acquisition by...
Six in 10 Google Search Results Lead Online Shoppers to Fake Goods
Google is putting consumers at risk of buying fake car parts, pharmaceutical products and toys by refusing to de-index websites that regularly feature counterfeit goods. A new study by brand protection company Incopro found that up to 60 per cent of results...
The Invisible Ecommerce Thief: Online Journey Hijacking
You’ve finally done it. Through countless hours and funds dedicated to planning, designing, testing, and implementing the perfect online customer journey, the job is complete. It took tremendous collaboration between organizational departments and third-party...