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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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KeepMedia.com: What We Learned at the Crash
It all sounds so familiar. If online users won't buy content in the usual offline model of subscribing to individual titles, let's try aggregating a number of top offline brands like Esquire, Family Circle, Variety, Forbes, and sell 'em all for one low monthly price....
Building Trust through Real-world Proof and a Powerful Customer Advocacy Program
We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers’ hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain...
Smart is Sexy: Will New Ad Campaign Hit Its Target?
The cartoonish graphic is clean, colorful and simple: A young girl curls up on a park bench to scan the top headlines on her tablet while an assumedly older, bespectacled man sitting next to her is riveted to the local print newspaper he holds up to his face. Anchored...