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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.

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With Great Power Comes Great Responsibility (on Social Media)

I find myself volunteering a lot lately. For many years, I walked dogs and cleaned litter boxes at shelters. Last year, I tutored a few kids at a school focused on getting middle school boys from communities where the schools are struggling into private high schools....

An Interview with Kevin Indig, SEO Consultant, Searchmetrics

Name With the Face: Kevin IndigJob Title: SEO ConsultantOrganization: SearchmetricsURL: searchmetrics.comJob FunctionSearchmetrics is an enterprise SEO and content marketing firm, and Kevin Indig's role as an SEO consultant is to help clients...

When Is It Time for a Translation Management System?

For global organizations, aiming to connect with international audiences, it's critical to communicate with them in their native language, making translation services a necessary expense. However, translating content isn't as simple as swapping words from one language...