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New Study Reveals Customer Service and Channel Preferences
The results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service....
An Inseparable Pair: The Impact of Social Media and Content Marketing
Having lots of content is great, but it's nothing without an audience. The growth of social media platforms has become an integral part of content marketing. Many believe that social media and content marketing are interchangeable, but they’re not—they are...
How to Use Authenticity, Brands, and Visuals to Engage Millennials
Proven sales pitches and promotional tactics that register with Baby Boomers and Gen Xers can bomb when directed toward 18-34 year olds. That's because, whether it's due to intrinsic fickleness, innate skepticism, or vexing demographic complexity, Millennials can be...