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What Niche Publishers Know That Mass Media Overlooks
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:Emu Today & Tomorrow, a magazine for emu farmersTwins, a...
Maestro CMS Offers CM Integrated with WebTrends Web Analytics
Maestro CMS, a provider of content and communication management delivered as a Web service, has announced that it intends to provide businesses with an end-to-end solution for content and communication management and Web analytics. Maestro CMS customers will...
Wolters Kluwer Health Launches Brand Probability File
Wolters Kluwer Health, a global provider of information for healthcare professionals and students, announced the launch of its new Brand Probability File, which simplifies data analysis for brand vs. generic decisions. It is offered under the Medi-Span product line,...