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Creative From the Start: How Wiley Creates More Dynamic and Innovative Content
In 1807, Charles Wiley opened a print shop, which became the publisher John Wiley & Sons. Now known simply as Wiley, it’s branching out. “We still use the term publisher,” says Brian Morrison, Wiley’s creative director of corporate...
How to Spot Influencer Fraud: Five Red Flags
Influencer marketing can seem like the wild west—a society without law and order filled cavalier personalities and epic standoffs between brand and influencer. The negative headlines surrounding influencer marketing, which range from fake followers and...
Gal Oron, Zoomin CEO and Joe Gelb, Zoomin President & Head of Business Development Discuss Leveraging Your Product Content to Ensure Success
Zoomin helps organizations deliver content on-demand, across all customer touchpoints, quickly, easily and precisely. Zoomin’s next generation publishing platform enables your customers to instantly zoom into the precise content they need, when and where they...