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Sunil Thomas, Co-founder and CEO of CleverTap Explains How to Retain More Users and Grow Your Revenue
Retain Your Users for LifeFor brands of all sizes, retaining more mobile app users is of paramount importance. It’s the lifeblood of your business and a critical factor in your ability to sustain growth. But in today’s mobile-driven world, it’s...
Creative From the Start: How Wiley Creates More Dynamic and Innovative Content
In 1807, Charles Wiley opened a print shop, which became the publisher John Wiley & Sons. Now known simply as Wiley, it’s branching out. “We still use the term publisher,” says Brian Morrison, Wiley’s creative director of corporate...
How to Spot Influencer Fraud: Five Red Flags
Influencer marketing can seem like the wild west—a society without law and order filled cavalier personalities and epic standoffs between brand and influencer. The negative headlines surrounding influencer marketing, which range from fake followers and...