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Navigating the Changing Landscape of Data Privacy Post GDPR

With the advent of the EU’s General Data Protection Regulation (GDPR) and scandals like Cambridge Analytica, data privacy has entered the mainstream conversation, resulting in new laws and regulations that have major business implications for digital publishers....

New Research Explores Mobile User Behavior and Routines in the Early Morning

Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, in conjunction with Phoenix Marketing International today released mobile data collected in October that compares Gen Z, Millennial and Baby Boomer mobile usage behaviors,...

LiveIntent Finds Political Ads Have 10x Higher Conversion Rate Compared to Typical Ads

LiveIntent, the people-based marketing platform that reaches 250 million logged-in people each month via its 2,500 brands and publisher partners, announced new data around political ad campaign performance for the 2020 season. The study found that political ads are...