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The Best Strategies to Monetize Your Short-Form Video
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than...
How Technology, 5G, Familiarity, and Community Shape Mobile Content
The always-on mobile lives we lead have changed our business lives and our personal lives—including the way we think and dream, along with our tastes, habits, and futures.Today’s evolutionary tale sees homo sapiens approaching “phono...
How to Be a Credible, Immersive, and Expert Content Provider
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably...