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Localizing Customer Journeys — Part 1
If you are designing or refining your content strategy you must consider the way customers are discovering and buying your products or services. You have to identify each and every digital or physical touchpoint. as well as expected individual actions and reactions....
Customer Journey Maps: A Path to Innovation and Increased Profits
“What is a customer journey map?” would seem to be a fairly self-explanatory question. It’s a diagram/infographic/flowchart that depicts the steps customers go through to engage with a company. The map can show the path to buying goods or services or...
Why Marketing Teams Are a Cyber-Target
When we think of cyberattack victims, we generally think of large banks, electrical grids, military contractors and government departments. Marketing teams might not see themselves as targets, but together, with other professional services companies, such as law and...