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Blockchain: A New Architecture for Digital Content
There are few business leaders who would disagree that we are living in a time of great change. Thanks to the digital revolution, we now find ourselves in a hyperconnected world radically shaped by what can best be described as the “network effect”: the...
Overcoming the Challenges of Mobile Attribution
A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All...
Are Brands Bold Enough to Make Their Content Go Vertical?
The world has gone vertical. This is not just a cliche, but a true fact of life. Look around you: the Story format, which has become the fastest-growing media experience, is now everywhere. It’s become the default choice of today’s visual generation for...