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Blockchain: A New Architecture for Digital Content

There are few business leaders who would disagree that we are living in a time of great change. Thanks to the digital revolution, we now find ourselves in a hyperconnected world radically shaped by what can best be described as the “network effect”: the...

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Overcoming the Challenges of Mobile Attribution

A report released last month by Marchex, a mobile advertising analytics company, and Digiday, found 56% of respondents consider mobile advertising measurement and attribution "very challenging" or "challenging" as opposed to scale (39%) or transparency (37%). All...

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