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Joe Pulizzi’s The Tilt is a weekly Friday newsletter about meaning, ownership, freedom, AI, and building something real on your terms.
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Finding Meaning in Global Customer Experience
Have you ever repeated a word or phrase so many times that it becomes meaningless? Or written a word so many times that it begins to look misspelled? This psychological phenomenon, first identified by Edward Titchener in 1915, is called semantic satiation, or verbal...
Transcreation Trends for 2017
The transcreation industry is in the middle of unprecedented appeal and demand. As it currently stands, worldwide language services are experiencing an annual growth of 5.52% with localization becoming the fourth fastest growing industry in the United States....
Brands Take Cues from Hollywood for High-Volume Content Creation
Content consumption and distribution patterns have changed radically in recent years. The rapid digitization of media, and evolution of consumer viewing habits have upended the media value chain. As everyday life has become more mobile, so too has our media. Consumers...