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A Look at Media & Information Industry M&A
After reaching a high of 872 deals valued at $104.4 billion in 2007, M&A for the media and information industry dropped significantly in 2008 to 758 deals valued at $33.3 billion, marking a 70% year-over-year decline in overall deal value.The key catalyst driving...
Should Social Media Censor Content?
Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos...
How Marketers are Creating Personalization Through Personas
Today’s consumers are increasingly demanding more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise, then, that delivering personalized experiences to customers is...